EDITOR’S NOTE: Making sure your news gets in the Spirit

Our latest Letters to the Editor, announcements of readers’ birthdays, engagements, weddings and other celebrations along with the notices that run each week in our Community Calendar, Community Notes and Out&About sections don’t tend to be flashy, but they’re consistently among the best-read parts of the Spirit.

They’re also parts of our paper that fill up fast, which means we typically have more information for these features than we have available space.

Shepherd University grad Lacy Lafferty has joined the staff at the Spirit.

Shepherd University grad Lacy Lafferty
has joined the staff at the Spirit.

When readers call and ask how to make sure an item they have put together to let the public know about a fundraiser, special church service, community event or the like, we let them know we always do our best to get such news in, but we have only so much editorial space each week.

The way to absolutely ensure an item gets into the Spirit on a specific date is to buy ad space. Luckily for our readers, our advertising rates are exceedingly affordable. Many times, an ad priced at less than $20 – and sometimes one that costs half that or less – gets the job done.

Mary Burns, our ad director, is incredibly helpful and easy to work with. She’s also an expert in helping connect business owners and other community leaders with the local residents they need to reach. Send your news to me at editor@spiritofjefferson.com, but don’t hesitate to contact Mary (mary@spiritofjeffersn.com or 304-725-2046, ext. 23) to find out how to advertise your event, whether in our print edition or online.

Another bit of news: With the retirement of Kim Schell, the Spirit has brought aboard a new graphic designer and ad saleswoman, Lacy Lafferty. With roots in South Berkeley, Lacy graduated from Shepherd University on Saturday and then started her stint at the Spirit at 9 a.m. Monday. We’re grateful to have her energy, talent and expertise.

– Robert Snyder

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