A rebrand for county?

CVB wrestling with less state aid, declining hotel tax


CHARLES TOWN – The new head of the county’s Convention and Visitors Bureau told the Jefferson County Commission that potential cuts to grant programs the agency relies on could affect its new strategy for marketing the county.

Visitors’ bureau CEO Annette Gavin said Jefferson County’s wide diversity of tourist destinations and activities are tremendous assets but are difficult to market in a simple, unified fashion.

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Craig See

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