BRYAN CLARK AND
CHRISTINE MILLER FORD
CHARLES TOWN – The United Way of the Eastern Panhandle has announced that Tiffany Lawrence will join the nonprofit organization as its director of resource development and marketing, said Peter Mulford, who became the United Way’s president and CEO earlier this summer. Lawrence, who is currently the manager of marketing and public relations at Hollywood Casino at Charles Town Races, will step down from that post to join the United Way, efective Aug. 20.
The 30-year-old replaces Vicki Shean, who recently relocated to a similar post in Ranson at the Eastern Panhandle Free Clinic.
“I think it is just a great new opportunity and a great new challenge – one that will be rewarding in multiple ways,” said Lawrence, who added that she looks forward to “living out the mission of the United Way.”
“With my marketing background and my public relations background, I think it is going to be a perfect fit for me,” said Lawrence, who currently represents West Virginia’s 58th District in the House of Delegates. She is seeking re-election in the newly drawn 65th District and will face Republican Jill Upson in the general election in November.
Said Mulford: “We certainly expect our greater community, our partners and most importantly those we all serve to be the beneficiaries of Tiffany’s energy, expertise and passionate engagement as she takes on her role.”
This will not be Lawrence’s first stint at the United Way. She interned at the organization when she was an undergraduate at Shepherd College. While there, she said, she worked on marketing strategy for an important fundraising campaign focused on raising money in Berkeley County.
Paul Espinosa, chairman of the United Way of the Eastern Panhandle, said the board of directors was excited about Lawrence’s selection to the position. “We know she will help us move to the next level in aligning our constituents’ volunteer and donor aspirations with the many opportunities inherent in our mission,” Espinosa said.