Ad blitz promotes county businesses

CHARLES TOWN — The Western Potomac Economic Partnership has launched a major media buy in the Washington D.C. area covering four counties.

WESTPEP has budgeted $100,000 for the advertising campaign, spending $60,000 in June.
Videos were made touting four businesses in each of the four-WESTPEP-member counties — Jefferson, Morgan, Berkeley and Hampshire.
Those in Jefferson County include the Summit Point Raceway, Ken Lowe Jr. and the Clarion Hotel in Shepherdstown, John Reisenweber, director of the Jefferson County Development Authority and River Riders in Harpers Ferry.
Matt Knott is featured on the River Riders video.
Knott said there is an unlimited opportunity for growth in Harpers Ferry.
“We get 60,000 visitors a year,” Knott said. “We are in proximity of the D.C. metropolitan area.”
Summit Point Raceway was touted as a worldwide influence for its defensive drivers training and motor sports park.
“We are 70 minutes from Washington D.C. and only 45 minutes from Dulles,” said Barbara Scott.
Ken Lowe, Jr., with the Clarion Hotel in Shepherdstown, emphasizes the cost comparison of having a business and living in Shepherdstown compared to the Washington-Baltimore areas.
“The cost of land is cheaper, utilities and taxes lower. We have a talented work force,” Lowe said. “We think we have everything you need. We know we do. I’ve traveled the world. This Eastern Panhandle is as unique as it gets. It is like no other.”
In addition to videos, WESTPEP is using photo advertising, called skins. Skins advertising of the four counties has been placed on D.C. buses and throughout the rail stations.
Information on the counties has been placed in the Washington Business Journal and shows Jefferson County as one of the best places to work.
Emphasis is being put on lower electric costs and lower tax rates.
WESTPEP recently hosted its first major event sponsored by the Washington Business Journal.
An exhibit showcasing the four counties provided extensive exposure to 50 of the top companies in the metropolitan area.
John Reisenweber, the director of the Jefferson County Development Authority, was also featured in a video.
“Jefferson County has an excellent business climate with a highly skilled work force,” Reisenweber said. “The state has excellent programs (including) numerous incentives and tax programs.”
Reisenweber said he can help expedite planning and approval to get businesses established quickly.
“The cost of doing business is less than the cost of business in the surrounding areas,” he said.
The economic alliance zone, which officially became the Western Potomac Economic Partnership, was formed in 2009 by then-Gov. Joe Manchin.
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